A Story in Every Corner
CLIENT:
Ashley (2025) /spec
SCOPE:
Campaign Development
OVERVIEW:
This campaign introduced Ashley’s S/S 2026 collection with personality-first storytelling and unapologetically expressive copy. Each piece became a character; each corner, a scene.
THE INSIGHT:
The Old Quarter’s beauty isn’t gone, it’s just been forgotten.
Today, Hanoi’s Old Quarter is crowded and chaotic, but its architectural elegance and cultural soul still linger in memory. Bringing these details back in a modern way could turn dining into a quiet journey home.
THE CONCEPT:
The Old Quarter’s beauty isn’t gone, it’s just been forgotten.
Today, Hanoi’s Old Quarter is crowded and chaotic, but its architectural elegance and cultural soul still linger in memory. Bringing these details back in a modern way could turn dining into a quiet journey home.
The End.
CREDITS:
Imagery: Pinterest
Typeface: Host Grotesk
PERSONAL NOTES:
To me, furniture is never just functional. Each piece reflects who you are, who you were, and who you're becoming. It's not just in your room, it's part of your story arc.