Respectfully, Yours.
CLIENT:
Ashley (2025) /spec
SCOPE:
Campaign Development
OVERVIEW:
Framed as a stylish, self-aware “goodbye to the old Ashley,” this campaign leaned into clever copy and nostalgic references. It winked at the brand’s outdated associations and made it clear: Ashley had glowed up.
The End.
CREDITS:
Imagery: Pinterest
Typeface: OT Brut
PERSONAL NOTES:
This campaign taught me how to honor where a brand came from and help it step into who it's meant to be next. It let me say goodbye, not just to Ashley's old image, but to the way we romanticize what no longer fits.