A Soft but Serious Creative

I’m a Strategic Brand & Experience Designer who believes that great brands don’t just look good, they make people feel something.

          With experience across agencies, freelancing, and personal ventures, I build brand worlds that blend storytelling, design, and strategy. My work stretches from shaping north stars and brand architectures to creating identities, campaigns, and experiences that bring those ideas to life.

          I’ve designed for global agencies, collaborated with illustrators across borders, and crafted passion projects like Aren↗, a joyful coffee and breakfast bar built for the mountain lifestyle of Aspen. Whether it’s a nonprofit with a bold mission or a local business with big dreams, I help brands find their voice, their energy, and their place in people’s lives.

          What drives me is connection. To me, design isn’t decoration, it’s a way to spark belonging, to tell stories people carry with them, and to turn everyday interactions into something memorable.

CAPABILITIES:

→ Brand strategy & positioning

→ Visual identity systems

→ Packaging & print design

→ Digital & social brand assets

→ Branded environments & experiences

→ Loyalty programs & community touchpoints

→ Campaign concepting & activations

→ Creative direction & collaboration

LET'S CONNECT:

Email

LinkedIn

Instagram

→ Behance

→ Coffee Chat (virtual)

*Resume + Password are available upon request