<<chapter 3>>
A STORY IN
EVERY CORNER 🪑
<<chapter 3>>
A STORY IN
EVERY CORNER 🪑
<<chapter 3>>
A STORY IN
EVERY CORNER 🪑
<<client>>
ashley {S/S 2026 CAMPAIGN} /spec
<<sow>>
/creative-direction, /art-direction, /ooh, /copywriting
<<client>>
ashley {S/S 2026 CAMPAIGN} /spec
<<sow>>
/creative-direction, /art-direction, /ooh, /copywriting
<<client>>
ashley {S/S 2026 CAMPAIGN} /spec
<<sow>>
/creative-direction, /art-direction, /ooh, /copywriting
<<goal>>
to launch Ashley’s new seasonal collection through a campaign that centers furniture as emotionally expressive — and deeply personal
<<goal>>
to launch Ashley’s new seasonal collection through a campaign that centers furniture as emotionally expressive — and deeply personal
<<goal>>
to launch Ashley’s new seasonal collection through a campaign that centers furniture as emotionally expressive — and deeply personal
STRATEGIC INSIGHT:
This collection launch isn't just about new pieces — it's about introducing a new perspective. We moved away from sterile showrooms and leaned into lived-in storytelling. Because a home isn’t a set - it’s a self-portrait.
STRATEGIC INSIGHT:
This collection launch isn't just about new pieces — it's about introducing a new perspective. We moved away from sterile showrooms and leaned into lived-in storytelling. Because a home isn’t a set - it’s a self-portrait.
STRATEGIC INSIGHT:
This collection launch isn't just about new pieces — it's about introducing a new perspective. We moved away from sterile showrooms and leaned into lived-in storytelling. Because a home isn’t a set - it’s a self-portrait.
APPROACH:
This campaign introduced Ashley’s S/S 2026 collection with personality-first storytelling and unapologetically expressive copy. Each piece became a character; each corner, a scene. The message was clear: decorate like you mean it.
APPROACH:
This campaign introduced Ashley’s S/S 2026 collection with personality-first storytelling and unapologetically expressive copy. Each piece became a character; each corner, a scene. The message was clear: decorate like you mean it.
APPROACH:
This campaign introduced Ashley’s S/S 2026 collection with personality-first storytelling and unapologetically expressive copy. Each piece became a character; each corner, a scene. The message was clear: decorate like you mean it.
/CREATIVE-CONCEPT:
/CREATIVE-CONCEPT:
/CREATIVE-CONCEPT:
<<campaign>>
A STORY IN EVERY CORNER 🪑
Every room tells a story — and the furniture in it should say something about you. We brought emotional storytelling to the forefront, connecting people to their homes in a way that felt warm, witty, and confidently personal.
<<campaign>>
A STORY IN EVERY CORNER 🪑
Every room tells a story — and the furniture in it should say something about you. We brought emotional storytelling to the forefront, connecting people to their homes in a way that felt warm, witty, and confidently personal.
<<campaign>>
A STORY IN EVERY CORNER 🪑
Every room tells a story — and the furniture in it should say something about you. We brought emotional storytelling to the forefront, connecting people to their homes in a way that felt warm, witty, and confidently personal.
>>TONE OF VOICE:
/playful, /colorful, /personable, /witty, /self-aware, /expressive, /confident, /conversational
>>TONE OF VOICE:
/playful, /colorful, /personable, /witty, /self-aware, /expressive, /confident, /conversational
>>TONE OF VOICE:
/playful, /colorful, /personable, /witty, /self-aware, /expressive, /confident, /conversational
>>ART DIRECTION:
Photography leaned into intimate, cozy vignettes — rooms that felt lived-in, not staged. Accent pieces became the focal point: a punchy red desk in a soft sunlit corner; a sculptural lamp casting mood across a moody evening palette. Everything was curated to feel like a quiet moment of self-expression.
>>ART DIRECTION:
Photography leaned into intimate, cozy vignettes — rooms that felt lived-in, not staged. Accent pieces became the focal point: a punchy red desk in a soft sunlit corner; a sculptural lamp casting mood across a moody evening palette. Everything was curated to feel like a quiet moment of self-expression.
>>ART DIRECTION:
Photography leaned into intimate, cozy vignettes — rooms that felt lived-in, not staged. Accent pieces became the focal point: a punchy red desk in a soft sunlit corner; a sculptural lamp casting mood across a moody evening palette. Everything was curated to feel like a quiet moment of self-expression.
/OOH-CAMPAIGN:
/OOH-CAMPAIGN:
/OOH-CAMPAIGN:
Billboards, bus shelters, and urban signage spotlighted individual furniture pieces with story-first copy. No technical specs. No pricing. Just feeling. Each placement invited viewers to reimagine their own narrative — and see their space as a canvas.
<<footer cta>> Make it yours.
<<url>> ashleyfurniture.com
Billboards, bus shelters, and urban signage spotlighted individual furniture pieces with story-first copy. No technical specs. No pricing. Just feeling. Each placement invited viewers to reimagine their own narrative — and see their space as a canvas.
<<footer cta>> Make it yours.
<<url>> ashleyfurniture.com
Billboards, bus shelters, and urban signage spotlighted individual furniture pieces with story-first copy. No technical specs. No pricing. Just feeling. Each placement invited viewers to reimagine their own narrative — and see their space as a canvas.
<<footer cta>> Make it yours.
<<url>> ashleyfurniture.com
>>MANIFESTO:
>>MANIFESTO:
>>MANIFESTO:
<<snippet>>
Some chairs are just chairs.
But this one?
It’s where late-night ideas come to life.
<<snippet>>
Some chairs are just chairs.
But this one?
It’s where late-night ideas come to life.
<<snippet>>
Some chairs are just chairs.
But this one?
It’s where late-night ideas come to life.
<<snippet>>
Some tables are just tables.
But this one?
It’s hosted heated debates and the best kind of chaos.
<<snippet>>
Some tables are just tables.
But this one?
It’s hosted heated debates and the best kind of chaos.
<<snippet>>
Some tables are just tables.
But this one?
It’s hosted heated debates and the best kind of chaos.
.
<<snippet>>
Every space has a story, and yours should feel like you.
Make it yours.
<<snippet>>
Every space has a story, and yours should feel like you.
Make it yours.
<<snippet>>
Every space has a story, and yours should feel like you.
Make it yours.
/THANK-YOU:
/THANK-YOU:
/THANK-YOU:
<<credits>>
Typeface: Host Grotesk
Imagery: Pinterest
<<personal note>>
To me, furniture is never just functional. Each piece reflects who you are, who you were, and who you're becoming. It's not just in your room - it's part of your story arc.
<<credits>>
Typeface: Host Grotesk
Imagery: Pinterest
<<personal note>>
To me, furniture is never just functional. Each piece reflects who you are, who you were, and who you're becoming. It's not just in your room - it's part of your story arc.
<<credits>>
Typeface: Host Grotesk
Imagery: Pinterest
<<personal note>>
To me, furniture is never just functional. Each piece reflects who you are, who you were, and who you're becoming. It's not just in your room - it's part of your story arc.
/EXPLORE-MORE:
/EXPLORE-MORE:
/EXPLORE-MORE:
