Overview:
To evoke serenity and reflect the purity of this brand's products, I curated a calming, nature-inspired color palette and embraced round edges, mirroring the brand’s gentle essence. Together, these choices created a harmonious and inviting visual experience, celebrating the brand’s commitment to nurturing skin with natural care.
Created with Google Slides.
Soothing Skincare
Process
Calming, nature-inspired color palette
The color palette was carefully selected to reflect the brand’s calming and natural essence, incorporating soft, muted tones inspired by nature. These colors evoke a sense of tranquility and wellness, aligning with the brand’s focus on gentle, skin-friendly products.
Softness in typography and design elements
The use of round edges in the typography choice and design elements reflected the brand’s focus on natural and gentle care, creating a sense of softness and approachability. This reinforces the idea of comfort and aligns with the brand’s nurturing ethos, making the visuals feel more inviting and harmonious.
Process
Overview:
In June 2023, MullenLowe introduced a new global identity, gaining significant industry recognitions. Despite the rebrand's success, the agency faced a low advancement rate in new business opportunities.
To address this, I worked on redesigning the Agency Credentials, focusing on the brand’s core values and a structured grid layout.