Overview:
Despite the successful launch in 2002, the two recent games have faced a lot of criticism from its players, leading to a decline in player engagement. Due to the missing brand guideline, I reviewed the available resources and sought inspiration from Behance and Pinterest, focusing on bold typography and game dashboard layouts. I, then, established a design framework, built a template, and refined the design after receiving leadership's feedback.
Created with Google Slides.
Shooting Game
Process
Design inspiration search
To overcome the lack of a distinctive personality, I sought inspiration from platforms, like Behance and Pinterest, and discovered that incorporating bold typography, game dashboard layouts, and a cinematic look & feel would provide a compelling starting point. This approach helped in crafting a design that not only aligned with the game's essence but also resonated with target audience.
Establishing a "design system" guideline
I then began by developing a foundational guideline, which included selecting typography, defining a color palette, and identifying key design keywords. This initial step provided a clear framework for ensuring visual consistency and alignment with the project's goals.
Building out the template
With a guideline in place, I finally explored various layouts to find the most effective way to present the content. I created several options to evaluate different visual approaches, focusing on usability and aesthetic appeal.
Process
Overview:
In June 2023, MullenLowe introduced a new global identity, gaining significant industry recognitions. Despite the rebrand's success, the agency faced a low advancement rate in new business opportunities.
To address this, I worked on redesigning the Agency Credentials, focusing on the brand’s core values and a structured grid layout.