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Lavender Sky
Dedicated to the young adults community in Vietnam, Lavender Sky is a space for reflection and introspection. The new visual identity of Lavender Sky, symbolized by a delicate butterfly icon, represents the beauty of growth. The color palette also reflects this journey, paired with a handwritten typeface to add a personal touch, mirroring the intimacy of handwritten letters. Together, they create a social account that feels intentional, personal, and evolving—just like the journey it represents.
Visual Identity / Art Direction / Social
Link: Instagram
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