Overview:
To align the new look & feel with the client's brand values, I developed sophisticated, modern layouts and carefully selected photography that balanced elegance with clear messaging. I also collaborated seamlessly with the East Coast teams, despite the time zone difference, ensuring alignment through effective communication and timely feedback.
Created with Google Slides.
Financial Institution
Process
Sophisticated, modern layouts
I focused on creating clean, contemporary layouts that balance elegance with functionality. Typography choices were carefully selected to maintain a sophisticated tone, while subtle design accents added a touch of refinement without overwhelming the viewer.
Communicative, elevated photography
The visual direction prioritized photography that conveyed both professionalism and approachability. I sourced imagery that was not only visually appealing but also aligned with Invesco’s brand narrative.
Seamless remote collaboration
Despite the time zone difference, I maintained seamless communication with teams on the East Coast. This involved leveraging digital tools for real-time collaboration and feedback, ensuring that the design vision was aligned across all touchpoints and that deadlines were met efficiently.
Process
Overview:
In June 2023, MullenLowe introduced a new global identity, gaining significant industry recognitions. Despite the rebrand's success, the agency faced a low advancement rate in new business opportunities.
To address this, I worked on redesigning the Agency Credentials, focusing on the brand’s core values and a structured grid layout.